Tribute – Alex Kovacevic

Alex passed away on 24 March. Here those who knew him well pay their tribute.

First, Roy Tunstall, chairman of West Middlesex branch: “Tall in height and in stature, to many of us Alex Kovacevic was West Middlesex CAMRA. He joined CAMRA aged 24 before the Branch was formed in 1974, attended the inaugural meeting at the Queen’s Head in Cranford and was heavily involved in our activities over the last 45 years. He was the organiser of 12 Ealing Beer Festivals until 2001, also stepping down as Branch Chair in the same year. He later returned as deputy festival organiser until 2016. In recent times he was Brewery Liaison Officer for Fuller’s – a role he had previously undertaken for the short lived but well remembered Grand Union Brewery in Hayes. He worked in the press office at GBBF and on various bars and tombola stands at festivals across London. Outside CAMRA he was chair of Durden Park Beer Circle and set up his own handyman company, Mr Reliable, following the sale of his father’s shop, SK Radio in Hillingdon. A keen fan of motor racing, he would often be seen at Le Mans. In more recent years he was known to us as ‘Granddad’. We express our condolences to his own family and everyone in the wider CAMRA family who knew him.”

John Cryne adds, “GREETINGS! – you didn’t need to see the speaker, it could only be the larger than life Alex striding into the room. Sometimes with an odd hat, always with a big smile. When he worked on the tombola stand at our festival, takings soared; customers brought to the stand by his vocal encouragement and bell ringing prowess. It cheesed off the nearby bar staff mind but it was sales that counted. From the time when we shared the storage of a glass washing machine used by London Drinker Festival and Ealing to more recent times when he did lots of odd jobs for me, Alex was a true friend. Looks like that back list of jobs won’t get done now as I am not sure there is any way of replacing him.”

Finally, Georgina Wald, Corporate Communications Manager at Fuller’s, said: “We were very fond of Alex in the Fuller’s PR department. He was a lovely man with a very sunny nature – and always time for a chat. He was also an excellent Brewery Liaison Officer. He was never judgemental and always had time to listen to our position and he was understanding of the pressures of modern day business, while still being a diehard real ale fan at heart. That level of balance was always very much appreciated by us, the brewing team and the directors at Fuller’s. We knew that Alex had been ill but he always put a brave face on it so we were stunned to hear that he had passed away. We have some great memories and we will all miss him.”

One thought on “Tribute – Alex Kovacevic

  1. I’ve known Alex since the early days of west middx best part of 30 years what a great bloke I’m gutted at his passing, I remember fondly working at Ealing beer fest many yrs ago me and Alex were carrying scaffold planks upstairs 1 at a time when I jokingly said ‘only 1’ which escalated to 5 scaffold planks at which point I conceded defeat to Alex and that episode became one the most hilarious events of my friendship with Alex he will be greatly missed by all that have had the pleasure of knowing a true gentleman.

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