The Alliance reopens in style

When, on 17 May, customers were once again allowed inside pubs, the Alliance in West Hampstead reopened in style. The new Mayor of Camden, Councillor Sabrina Francis, was invited, along with Colin Coyne, the chairman of CAMRA’s North London branch, to cut the ribbon and declare the pub open.

The Mayor and Colin either side of landlord Michael Keating

Councillor Francis said that she is supporting the hospitality industry in her mayoral year and that, “hospitality was really important to London and Camden.” The Mayor added that after the difficult 15 months that pubs and restaurants have experienced, she hoped that Londoners would come out to support venues in their areas. Local Councillor and Camden’s Deputy Mayor, Lorna Russell, said that she was delighted to welcome the Mayor to Fortune Green for the official reopening of the wonderful Alliance pub. Former Councillor Flick Rea said that she was also delighted to be at the reopening ceremony, as was Councillor Anne Clarke, the London Assembly Member for Barnet and Camden. All are in the group photo.The last time that the Alliance was mentioned in London Drinker was in the April/May edition when there was a planning application submitted to convert part of the ground floor into flats. Happily, that application was withdrawn and the pub now has a measure of protection following the West Hampstead Neighbourhood Development Forum successfully having the pub’s Asset of Community Value listing reapproved.

The Alliance is a much-loved traditional pub and has been at the heart of the local West Hampstead community for many years. It caters for all types of events, including birthdays, funerals, weekly pub quizzes and live music. All major sports are shown on the large TVs and they do an excellent Sunday roast. Real ale is available.

Pubs create valued and meaningful connections, which reduce the risks of loneliness and now more than ever, we need to protect them, to help bring people together after such a difficult and isolating time. Support your local pub this summer! Get involved with your local CAMRA branch and find out about helping to protect your local pub by getting it listed as an ACV. For more information go to here.

Someone who was happy to welcome back his regular customers was Spike, the pub cat. Here he is making friends with Colin the chairman.

Joanne Scott

(CAMRA North London branch pub preservation officer)

(Thanks also to Joanne for the photos)