This year’s Cask Ale Week will be held from Thursday 23 September to Sunday 3 October 2021. That’s a bit longer than a week but it is all in a good cause.
Once again, CAMRA is endorsing the event and is calling for support for pubs, bars and breweries to help with their comeback following the coronavirus pandemic. The past year has been devastating for both the pub trade and the brewing industry. In particular, sales of cask beer, which is best served in pubs, have suffered. Cask beer is the freshest beer available and is a uniquely British product but, being live, it has a limited shelf life compared to other beverages and sales are down 70% over the past year.
CAMRA’s Chief Executive, Tom Stainer, commented, “After an incredibly difficult year for the industry, we’re looking forward to joining forces to support and promote UK pubs and breweries. Pubs matter and are a vital part of our communities up and down the country. What’s more, the pub is the only place you can get fresh cask ale from your local brewery. We are urging everyone to celebrate Cask Ale Week in style, by getting back down to their local pub, social club or brewery taproom and enjoying a pint of cask ale.” Other bodies involved in the initiative include Cask Marque, UKHospitality and SIBA.
Many CAMRA branches will be will be organising events so look out for them and join in when you can. You can find out more about Cask Ale Week at https://caskaleweek.co.uk and follow events on Instagram at @caskaleweek2021 and on Twitter @caskaleweek.