{"id":5271,"date":"2025-03-24T09:24:57","date_gmt":"2025-03-24T09:24:57","guid":{"rendered":"https:\/\/londondrinker.camra.org.uk\/wordpress\/?p=5271"},"modified":"2025-03-24T09:24:57","modified_gmt":"2025-03-24T09:24:57","slug":"as-seen-on-tv","status":"publish","type":"post","link":"https:\/\/londondrinker.camra.org.uk\/wordpress\/index.php\/2025\/03\/24\/as-seen-on-tv\/","title":{"rendered":"As seen on TV"},"content":{"rendered":"\n

When it comes to beer names, brewers take their inspiration from a number of sources, including birds, notable historical persons, fighter planes, films and popular songs. Television is another realm of influence that has inspired brewers and, over the past several decades, there has been a slew of beers inspired by or named after TV shows, characters and catchphrases. These are often used in droll and creative ways, like VOG\u2019s Barrywatch (4.5% ABV), a wry take on Baywatch, Robinson\u2019s Magnum IPA (4.1% ABV), a tribute to Magnum P.I. (even the pump clip included the character\u2019s iconic moustache) and Mondo Brewing\u2019s The Man from D.U.N.K.E.L. (5% ABV), a traditional Dunkelweizen inspired by The Man from U.N.C.L.E. Coincidentally, its name has become so popular that other breweries like Battersea, Ayr Brewing and Bowland have also made their own versions.<\/p>\n\n\n\n

Well-known characters have also been referenced, such as Daleside\u2019s Greengrass Old Rogue Ale (4.5% ABV), based on the character Claude Greengrass, the roguish farmer from Heartbeat or Muswell Hillbilly\u2019s Uncle Jed\u2019s Best Bitter (3.8% ABV), named after the family patriarch in The Beverly Hillbillies. In 2020, Thornbridge were approached by the producers of Peaky Blinders to create an official beer and this unusual commission resulted in Shelby (5% ABV), an English style IPA named after the Shelby brothers who featured predominantly in the show.<\/p>\n\n\n\n

Iconic catchphrases are also a common subject, such as Beam Me Up! (4.2% ABV) from Bristol Beer Factory, Best Possible Taste (3.9% ABV) from Vale and Oh! What\u2019s Occurring? (4.1% ABV) from VOG, who incidentally are based in Barry, where Gavin & Stacey was partly based and filmed. Some breweries have even gone to the lengths of producing a series of beers like Falstaff\u2019s catchphrase series or Hydes\u2019 range of monthly releases last year.<\/p>\n\n\n

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Some shows are more frequently used than others. Dad\u2019s Army is a good example, with releases like Firehouse\u2019s Mainwaring\u2019s Mild (4.3% ABV) and Vale\u2019s Don\u2019t Tell Him, Pike (4.2% ABV). Thetford based brewery Drenchfoot have taken advantage of much of the show\u2019s exterior filming happening in the town by producing a range of beers including Don\u2019t Panic! (4% ABV), Stupid Boy (4.4% ABV), Home Guard Bitter (3.7% ABV) and Captain Stout (4.1% ABV). Only Fools and Horses has also frequently attracted the brewer\u2019s attention with many of the show\u2019s catchphrases being used, such as VOG\u2019s This Time Next Year, Rodney (4.1% ABV), You Plonker (4.2% ABV) from Morgan\u2019s Ales and Lovely Jubbly (3.8% ABV) from Bowmans Ales. Even iconic scenes have been referenced such as Trigger\u2019s Broom (4.4% ABV) from Vale and Hyde\u2019s One More Turn (3.9% ABV), a line memorably uttered by Del Boy in the episode A Touch of Glass, prior to dropping the wrong chandelier. While most of these releases have been one offs, Diamond Geezer (4.9% ABV) was regularly brewed by By The Horns, from their launch in 2011 until their sad demise before Christmas.<\/p>\n\n\n\n

The roll-sheet of TV themed beers out there is extraordinary, whether it\u2019s based on notable catchphrases, titles or iconic characters; the possibilities are endless.
Mike Goldwater<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to beer names, brewers take their inspiration from a number of sources, including birds, notable historical persons, fighter planes, films and popular songs. Television is another realm… <\/p>\n","protected":false},"author":1,"featured_media":5272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-5271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beer"],"_links":{"self":[{"href":"https:\/\/londondrinker.camra.org.uk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/5271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/londondrinker.camra.org.uk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/londondrinker.camra.org.uk\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/londondrinker.camra.org.uk\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/londondrinker.camra.org.uk\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=5271"}],"version-history":[{"count":1,"href":"https:\/\/londondrinker.camra.org.uk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/5271\/revisions"}],"predecessor-version":[{"id":5273,"href":"https:\/\/londondrinker.camra.org.uk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/5271\/revisions\/5273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/londondrinker.camra.org.uk\/wordpress\/index.php\/wp-json\/wp\/v2\/media\/5272"}],"wp:attachment":[{"href":"https:\/\/londondrinker.camra.org.uk\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=5271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/londondrinker.camra.org.uk\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=5271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/londondrinker.camra.org.uk\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=5271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}